Rochford locality
Rochford is a diverse district of 86,980 residents, stretching from the River Crouch in the north to the River Thames in the south. With a significantly higher proportion of residents aged 65+ than the national average, the district has a distinct demographic profile that can shape local priorities. This is in particular relation to tackling social isolation, supporting mobility and meeting growing healthcare needs.
At the same time, Rochford has the second lowest proportion of children under 16 in Greater Essex, yet the highest proportion of females, offering further insight into audiences who may face unique barriers to engaging with physical activity.
Measuring impact in Rochford to improve outcomes for residents
Over half over residents 65+ are leading an active lifestyle.
Shaping the Castle Point and Rochford Health and Wellbeing strategy and now implementing delivery, Rochford partners are driving system wide preventative health improvements for residents to access physical activity opportunities.
36.7% of Rochford adults are currently inactive.
The Rochford Community fund is helping to support mental health programmes, inclusive sporting opportunities and placing community voice at the heart of their decision making. Physical activity is being embedded as a health driver.
3rd lowest total green infrastructure district in the county.
Active Essex have supported the district to review their outdoor spaces, making sure they are fit for purpose, driven by youth voice and are inclusive, accessible well-designed places that help encourage physical activity and movement.
Making movement a priority in Rochford
Active Essex work closely with representatives from Brentwood and Rochford Council, as well as statutory, voluntary and local organisations and the Rochford Health and Wellbeing Board.
The Board work collaboratively with local groups, sports clubs and Essex-wide partners to promote and provide opportunities for increase physical activity and health and wellbeing opportunities for residents.
With 62.9% of Rochford residents leading an active lifestyle, there is still more work to be done, but Rochford is united by ambition and driven by movement. The following case studies show how the district is contributing to the Fit for the Future Strategy.
