Basildon locality
Basildon is made up of a population of 188,810, with 32.4% living in the NSSEC groups. Active Essex, with the Basildon Place Partnership are trying to reduce the inequalities that adults and those from ethnic diverse communities and those from lower socio-economic groups are faced with in Basildon.
Although Basildon has a higher proportion of active children than the national average, there is significantly fewer active adults in Basildon, compared to England.
Measuring impact in Basildon to improve outcomes for residents
45% of Basildon children report positive attitudes to physical activity
Reviewing children’s interaction with sport and physical activity during the school day has been the foundation of the Active Schools project, working together to increase the number of active pupils.
Less than half of the disabled population in Basildon are active.
The Sport for Confidence and the inclusive opportunities initiative with Activity Alliance, addresses barriers and tackles inequalities such as the employment gap and under-representation in sports roles.
56.6% of Basildon adults (aged 16+) are regularly active.
Co-aligning programmes, sharing hyper local knowledge and bringing partners together across the physical activity, health, education and voluntary sector is helping strengthen communities.
Making Movement a Priority in Basildon
In October 2017, Sport England chose Essex as one of their 12 Local Delivery Pilots (LDP), and due to high levels of physical inactivity and deprivation, Basildon was selected as one of the three pilot areas in the county.
Following further Place Partnership investment from Sport England, Basildon has since received additional funding to deepen the work and create the conditions for transformational change to tackle physical inactivity. This targeted local investment will help to reduce physical inactivity, increase physical activity, provide positive experiences for children and young people, and help to tackle the inequalities that exist in the borough.
Basildon is united by ambition and driven by movement, the following case studies show how the district is contributing to the Fit for the Future Strategy.
