Outcome
Ensuring children and young people have positive attitudes to physical activity and sport.
Focusing on the key areas of PE, school sport and physical activity and sport for development, this outcome is helping to ensure children and young people have the capability, competence, confidence, enjoyment and understanding of the benefits of movement.
The core elements of PE, school sport and physical activity is centred around the foundation of the #MoveWithUs campaign, utilising youth voice and creating opportunities that encourage a positive relationship to be established with physical activity. In addition, the sport for development initiatives largely consist of Essex ActivAte, the Holiday Activity and Food programme for Essex and Thurrock, and the Active Essex Foundation programmes.
In its third year, the #MoveWithUs campaign was recognised by the Department of Culture Media and Sport (DCMS) and built upon for a national campaign pilot called ‘Let’s Move’. With over 20 ambassadors joining the #MoveWithUs cohort, regular catch ups have allowed the Active Essex team to understand current barriers/motivators for young people across the county, creating a link with the Active Essex Board to ensure youth voice is being translated across business decisions.
PE, school sport and physical activity
Close relationships have been built with schools across the county, encouraging them to adopt initiatives such as the Daily Mile and Barclays Girls Football festivals. The Daily Mile is an inclusive initiative from Sport England that encourages children to run, jog, or walk 15 minutes every day. 130 Greater Essex schools are now participating in Daily Mile campaigns, 30 more than our target.
Alderton Junior school in Loughton, has long been an advocate for the Daily Mile programme, championing its positive impact on pupil’s physical activity levels, concentration and overall wellbeing, and this year it was chosen as the venue to relaunch the initiative.
In its second year, Active Essex have been utilising the Barclays Girls Football festivals to increase access to girls’ football within schools. Leader’s training events have increased confidence and competence of school staff around the delivery of girl’s football in school, and as a result, the Youth Sport Trust have now accredited the GO Lead course.
The sustainability and pathway of girl’s football has helped our relationships with the Essex FA strengthen links with schools and grassroot clubs following the training and festivals to help girls understand the opportunities in their local area.
The Sport England Active Lives data has helped the team articulate the impact of our work, with a further increase in the number of active children, participating in 60+ minutes of physical activity a day. Although work continues, especially with a number of areas across the county reporting an alarming low number of active children, this is a positive step in the right direction.
A minimum of 500 surveys were completed by schools, per district and 51.9% of schools completed the survey, against an initial target of 50%. However, with some schools not having a big enough class size of 25, this did pose a challenge.
Insight and evaluation have also become the basis of the Creating Active Schools programme. Through improved system alignment, we have looked to work more effectively with our schools and senior leaders across the county to improve education outcomes and enhance personal development for our children and young people.
Gaining insight from schools has helped this programme to develop. Using a place-level approach, audits and plans personalised for schools, have helped increase children’s mental health and wellbeing through designs of new initiatives. As a result, a Daily Mile Active Playground school grant was approved, 4 Healthy Schools funding applications submitted, and 3 schools completed active travel plans.
Ensuring the right support is in place for schools is vital, and School Games Organisers continue to be key within this outcome’s workforce.
Delivering impactful local, and countywide programmes, the School Games Organisers are utilising initiatives like #MoveWithUs and amplifying youth voice schemes to inspire active lifestyles. Over the past year, 20 projects have taken place to encourage youth leadership or developed opportunities for girls, children on pupil premium or those living with SEND.
Not only do they deliver events across the county like School Games and Invincible Games, but they have also encouraged over 2,500 leaders to build skills and development at county events.
Recognising the work actioned by schools across Greater Essex has cemented the Key Stage 1 Award and Early Years Movement mark within educational settings. To achieve the ambition of this outcome, ensuring children get the best start to life is vital.
Initially setting out to attain 40 applications for the KS1 award this year, we have received 55. In addition, a huge success has been the 52 Early Years Foundation Stages achieving the Early Years Movement Mark against a target of 10.
Read more about our involvement in PE and school sport:
Sport for development
An extension of the Holiday, Activity and Food (HAF) programme saw hub teams work closely with local partners and organisations to deliver another year of support for families and young people throughout the school holidays.
More recently, confirmation from the Department for Education has led to the continuation of the programme for a further 3 years, with Active Essex leading this locally.
This year has been another great year for Essex ActivAte. We know that young people from more disadvantaged backgrounds are less likely to be reaching the recommended 60+ minutes of physical activity a day. Our clubs help ensure that isn’t the case, and that they are creating fantastic childhood memories.Nicky Smith, Active Essex Lead for Essex ActivAte
Explore our Essex ActivAte case studies:
With the Active Essex Foundation reaching an important milestone of a £1,000,000 investment charity, further initiatives have been developed to offer vital support for young people at risk of exploitation and anti-social behaviour, or in need of support around their mental wellbeing.
By promoting wellbeing and resilience, the charity arm of Active Essex, have been empowering communities to create lasting positive impact.
Working with locally trusted organisations, the Sport and Youth Crime Prevention team are equipping them with the skills, expertise and resources to use sport as a tool to engage and support vulnerable young people, including those at risk of exploitation or offending behaviour.
Over the past year, lots of new organisations have joined the sport and youth crime prevention network, which is now becoming the prioritised network for sport and physical activity providers in the Sport for Good sector, which is great to see.Jim White, Sport and Youth Crime Prevention Project Lead
Additionally, the Foundation have empowered organisations to use physical activity to engage and support young people suffering from poor mental health, promoting their wellbeing and resilience through their Sport and Youth Mental Health programme.
As a result due the impact collected from its first year, a number of delivery partners have expressed interest in becoming part of this project. By adopting new monitoring and evaluation tools with locally trusted organisations, the team hope to be able to translate this impact into further funding investment.