Levelling Up Health and Wellbeing

Able like Mabel in Southend

Find Your Active Fall-Proof Programme

Active Essex worked closely in partnership with the South-East Essex Alliance Frailty Group to ensure there was easily available education and resources to support the prevention of falls, in Southend.

The partnership between Active Essex and the Integrated Care System (ICS) launched targeted physical activity interventions for deconditioned adults, particularly focusing on the prevention of falls. From research, deconditioned adults are at a higher risk of experiencing falls with a large proportion of ambulance call-outs being falls related.

Find Your Active provided a strong foundation for targeted intervention to encourage residents to embed strength and balance activities into their daily routine. Working with Mid and South Essex ICS, an ‘Able Like Mabel’ initiative was launched in Essex, powered by Find Your Active. The campaign provides relatable messaging and resources that include a simple series of movements residents can do whilst at home, ensuring they lead healthier and more independent lives.


Group 1
Who is it for?
Older adults living in and around Southend-on-sea
Goal 1
Prime Objective:
to encourage independence via activities to prevent falls
Goal 2
Second Objective:
to embed activity as part of preventative care, across the system

The resources are aimed at adults over the age of 65 years old or those who have become deconditioned. The first wave of resources have been distributed through a variety of organisations, reaching residents within the most deprived areas of Southend.

Able Like Mabel was initially developed by Active Gloucestershire and the local Clinical Commissioning Group as part of their Fall proof campaign to encourage residents to use an easy-to-follow strength and balance guide, drawing upon behaviour change techniques throughout. The resources include education with a self-check on daily activities, tips on embedding behaviours with habit stacking, prompts and reminders to do activities and self-regulation methods to track changes.

packs have been distributed in Southend
libraries have received packs for distribution
Falls are such a serious issue for so many people. They can pose real threats to a person’s health, wellbeing, their independence, quality of life, and even life expectancy for many. However, we also know that nearly half of all falls could be preventable. Improving awareness and understanding of what can help is critical. I'm thrilled that we are launching this hugely important campaign, which can help so many people.
Sarah Zaidi, South East Essex SEE Alliance Clinical Director