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Case Study

Women Like Us festival

Festival to inspire women to get active

The first ever Women Like Us festival was held in Rayleigh and hailed a success. The festivals are organised by Active Essex and the This Girl Can Essex ambassadors.

According to Sport England data, 39% of women aged 16 and over are not active enough to get the full health benefits of sport and physical activity, compared to 35% of men. Some of the barriers to participation are judgement, time and money so to overcome these, Active Essex hosted a free event where women and girls enjoyed a fitness-filled day at Rochford's ‘Women Like Us Festival’.

 

Group 1
Who is it for?
Women and girls living in Rochford
Goal 1
Prime Objective:
to offer an accessible opportunity to engage in physical activity
Goal 2
Second Objective:
to encourage participants to try something new
 
 

The festival, which took place at Rayleigh Leisure Centre, saw ladies of all ages try out new sports and activities including badminton, squash and spin classes.

The taster sessions encouraged women to try something new and take their first steps to becoming more active in a fun and friendly atmosphere.

Some of the most popular sessions at the festival included the FABS class, led by fitness coaches Sandra, Tina and Jo from Move it or Lose it, and the Come and Try Bowls session, led by Rayleigh Bowls Club.

Two attendees joined as members of the Bowls Club based at the centre, as a direct result of their taster experience.

 
11
different activities
71%
attendance
 
I didn’t think I could do anything fitness related, but after trying out the Pilates session I realised I can do anything I put my mind to. The whole event had a lovely non-intimidating atmosphere which made me relax and enjoy the day.
Rachel Smith, Festival goer
 
 
It was great to see so many ladies participate in so many different activities at the festival. The latest This Girl Can campaign, ‘Fit Got Real’ reflects how difficult it can be to fit physical activity into your busy day. The taster sessions at the festival highlighted the many activities that are taking place in the local community and just how much you can get out of a short exercise session!
Dawn Emberson, Active Essex Relationship Manager for South Essex
Dawn
 
 
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