Housing and Health Leisure Cards
Co-ordinated work between Rochford District Council Leisure, Housing and Safeguarding Team, Active Rochford and Fusion Lifestyle led to the creation of the ‘Housing & Health’ leisure card. This provided residents the opportunity to access both Rayleigh and Clements Hall leisure centres.
It was important to listen to the target audience and understand their needs around physical activity and this was carried out via a questionnaire. In order to support the target audience most effectively, there needed to be an element of choice and control, to enable families to be empowered to make their own decisions.
The card has the same design as other membership cards but is preloaded with credit which families use at either centre to access their chosen activity. Activities available extended to all of those offered by the centre; court hire for racket sports, swimming, classes and gym access. The cards are valid for up to 6 months and provides a fantastic opportunity for families to try new things.
In order to ensure a smooth transition and to avoid any unnecessary embarrassment around card usage it was important that centre staff had a clear understanding of the project. The RDC Housing team delivered training at the centre which included safeguarding and signposting in order support staff to effectively deal with any other incidents or requests that may arise.
The project was well received by families who had begun to use the cards but access was curtailed due to Covid-19.