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Housing & Health

Housing and Health Leisure Cards

Co-ordinated work between Rochford District Council Leisure, Housing and Safeguarding Team, Active Rochford and Fusion Lifestyle led to the creation of the ‘Housing & Health’ leisure card. This provided residents the opportunity to access both Rayleigh and Clements Hall leisure centres.

It was important to listen to the target audience and understand their needs around physical activity and this was carried out via a questionnaire. In order to support the target audience most effectively, there needed to be an element of choice and control, to enable families to be empowered to make their own decisions.


Group 1
Who is it for?
Families currently in temporary accommodation
Goal 1
Prime objective:
to enable at risk families to get active at their local leisure centre
Goal 2
Second objective:
to understand the barriers to physical activity

The card has the same design as other membership cards but is preloaded with credit which families use at either centre to access their chosen activity. Activities available extended to all of those offered by the centre; court hire for racket sports, swimming, classes and gym access. The cards are valid for up to 6 months and provides a fantastic opportunity for families to try new things.

In order to ensure a smooth transition and to avoid any unnecessary embarrassment around card usage it was important that centre staff had a clear understanding of the project. The RDC Housing team delivered training at the centre which included safeguarding and signposting in order support staff to effectively deal with any other incidents or requests that may arise.

The project was well received by families who had begun to use the cards but access was curtailed due to Covid-19.

Family group of three
activity opportunities families could do together
Pound sterling
cost of accessing activities, such as swimming and the gym
Sport 1
keen to participate in physical activity, especially at the leisure centre
Clements L C 2
families are able to benefit from the cards
Rochford residents reached
Targeted work with those most in need is essential to begin to reduce inequalities. Signposting these families to alternative ways to keep active at little or no cost will also remain a high priority until restrictions are lifted and they are once again able to re-join the scheme.
Mark Aldous, Senior Leisure & Cultural Services Officer, Assets & Commercial Services Rochford District Council