New Funding process
Active Brentwood has always supported a variety of projects around the borough to encourage people to become more active. However, it was recognised that the application process needed to be opened up, to reach more programmes and providers that could make a difference.
Active Brentwood funding had historically been a ‘closed’ application process, requiring partners within the network to already be aware of a provider or programme requiring support. As Brentwood Borough Council started to work towards adopting a whole system approach to create a more physically active and healthier population, it was time to reimagine the Active Brentwood funding process.
By inviting providers to submit ideas that would support strategic priorities, it was Active Brentwood's hope that an open funding round, with an option to submit a 2 minute video or online form, would reach and support a wider range of organisations.
It was acknowledged that applying for funding could be daunting, difficult and time consuming. To reach more providers, Active Brentwood wanted to make the process as simple as possible. With strong links to the Livewell Brentwood Health and Wellbeing Board, Active Brentwood was also keen to use sport and physical activity to help combat some of the wider health inequalities in the borough.