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Case Study

This Girl Can Basildon Academy

Celebrating Active Girls in Basildon

The This Girl Can Campaign celebrates active girls who are doing their thing no matter how they do it, how they look, or even how sweaty they get. This campaign was brought to Basildon to help support young girls to overcome barriers and to encourage them to be more active.

With the support of Sport England’s Satellite Club Funding, the aim of this project was to co-produce a programme of activities with a select group of young girls. The girls were identified by school staff as they were not keen on taking part in physical activity sessions, due to fear of judgement and low self-esteem in their ability.

 

Group 1
Who's it for?
Girls aged 14-15 wanting to become more active
Goal 1
Prime Objective:
to encourage girls lacking in confidence, to take part in exercise
Goal 2
Second Objective
to provide a wide variety of activities that were accessible
 

Active Essex worked alongside Sport for Confidence (SfC) and Dr Zoe Williams to provide opportunities and a safe environment for girls to try out new sports and activities. The project not only set out to build the girls confidence, but to also push them into trying new activities and hopefully find something they enjoyed and would continue, in order to remain active.

 
12
girls from Basildon Lower Academy took part
20
weeks of delivery funded
87%
were either inactive or fairly active
 
Dr Zoe Williams presenting
 
I’ve made friends, definitely gained confidence and actually lost weight! I feel much better at getting my words out and expressing myself now.
A participant
 
 
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