Celebrating Active Girls in Basildon
The This Girl Can Campaign celebrates active girls who are doing their thing no matter how they do it, how they look, or even how sweaty they get. This campaign was brought to Basildon to help support young girls to overcome barriers and to encourage them to be more active.
With the support of Sport England’s Satellite Club Funding, the aim of this project was to co-produce a programme of activities with a select group of young girls. The girls were identified by school staff as they were not keen on taking part in physical activity sessions, due to fear of judgement and low self-esteem in their ability.
Active Essex worked alongside Sport for Confidence (SfC) and Dr Zoe Williams to provide opportunities and a safe environment for girls to try out new sports and activities. The project not only set out to build the girls confidence, but to also push them into trying new activities and hopefully find something they enjoyed and would continue, in order to remain active.