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Case Study

Ambassador programmes help reach people across Greater Essex

This Girl Can Essex & Essex All Together

Two programmes using local ambassadors reached more than 500,000 people across Greater Essex, helping women and those with long-term health conditions or disabilities to engage in sport and physical activity.

Central to the Active Essex ethos is the idea that sport and physical activity should be open and accessible to everyone. Recruiting teams of ambassadors to support some of our key programmes has helped to engage more people across the county.

This Girl Can Essex is helping to get more women active in the county, while our Essex All Together programme is helping us to reach, inspire and promote sport and physical activity to those individuals living with a long-term health condition or disability.

THIS GIRL CAN ESSEX

Our ambassadors help to support, inspire, promote and encourage women across the county to participate in physical activity.

One way we help spark the interest is through our Women Like Us festivals, held twice a year. From Bounce and Zumba, to Clubbercise and Yoga, the events provide taster sessions for low, moderate or high intensity exercise. The aim is to encourage girls and women to either try something new or take their first steps to becoming more active in a fun and friendly atmosphere.

 
428
This Girl Can Essex ambassadors
242,612
women reached across Essex on social media
3.2%
increase in number of women active for 2019 in Essex
 
 
“We are proud to be ambassadors for This Girl Can Essex and have loved being involved in campaigns and events throughout the county. It’s great to celebrate the fact exercise can be adapted to suit any shape or size, and all fitness levels. We have always wanted to show that fitness doesn’t have to be about hard core high-intensity interval training sessions or doing hundreds of burpees - fitness needs to be fun too and this is what the campaign is all about!”
Townsend Twins, This Girl Can Essex ambassadors
 

ESSEX ALL TOGETHER

Our Essex All Together programme allows us to work with, learn and help promote inclusive sport and physical activity to make sure it is available to anyone in Greater Essex living with a long-term health condition or disability.

 
100,081
people reached across Essex
45
ambassadors
3.7%
increase in people with a disability being active in Essex 2019
 
"I joined the Essex All Together ambassador programme when I was struggling with my physical health and mental wellbeing. Becoming an ambassador was part of what gave me more confidence and drove me to pursue physical activity. It's great to be working alongside so many other inspiring ambassadors."
Billy Ray Mansell, Essex All Together ambassador
Billy swimming
 
 
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